Guess what its one of those hard things to do. I should refine that, its the hardest thing to do the first time. Making that cold call to the cool club or pub up the street to see if you can get a gig can be a tough thing for some to do, the first time out.
There are so many bands around that have been at it maybe a bit longer then you or have connections.
So what!
You will to!
But, it takes a little bit of time and research.
Here are the basics you will need to do.
- Research the venue
- Find out band booker and when the best time to get a hold of him is.
- Call him (simple thing to do) and ask a few questions about the place and how to go about setting up to either meet or to play a show.
- Drop off a demo, photo of band and contact information
- Plan how you are going to promote a show
- Promote the show if you have it
- Call back the Booker in about a week on his time
- Go knock them dead with your music!
If you have a web site make sure you give them the information they would need to find it if they ask. Also include this in your Press kit, you know the basic package you probably will need to drop of for the Booker so he knows what you sound and look like. It makes it easier for them to fit you into a spot with like sounding bands on any night at that venue. You don't want to be a country music act opening up for a metal band.
Don't forget to make plans to promote the show to get people in there. The more you can get in the door the more likely the band Booker is to get you back in for a busier night, or in a better slot the next time you call looking for a show. Get out and put your fliers up where ever you can think of. I cover this in a different article in a lot more detail with ideas of where, what kind of poster to make, what tools you will need to do it, and so on.
It also doesn't hurt to make a plan for online promotion. Hit up Facebook and make an event, just don't be a super pest bugging all your friends every day. Once or twice mention it well in advance ... say about 2 to 3 weeks ahead of it then say 2 to 3 days before. Do the same with your twitter, web site, blog, myspace page or where ever you have your band info posted. Most promoters in small clubs don't have a budget to do a lot of promoting. It sucks to think that a place that is in business is to cheep to try and promote themselves to get more people in. The reality is they rely on the bands to push it for them.
Once you have a gig / show lined up the next one will be easier and soon the next one will fall into place. It starts to snow ball a bit. Plus once you have a few shows done you can add that information to your press kit. You know The when and where of the show as well as how many people showed up to see you. These little bits help the Booker see you are starting to build a draw and that it might be a safe bet to line you up for a show. Plus if you can show that you have up coming shows they are more likely to book you as well. It proves to them in a small way that you are trying and serious about being a band.
One last thought on this I have. Ok you are trying for that saturday night but the booker is not too hot on the idea. Find 1 or 2 other bands that you know and try it again as a group. This makes it a lot easier for the booker to go "ok come in and play!". Why? Because the simple fact is you just saved him or her a bunch of time. You can put together a full show with a couple of acts and he just hast to sit back and let that night roll and be ahead of the game for the next weekend.
I took the chance and started making those calls and doing research just recently. It is paying off. I got 2 other bands that I know in on it and we have 2 shows lined up. I have never in my life just gone out and gave it a go as a solo artist. I will see soon how it will turn out and iff I can keep it up.
Don't Give up!
Keep trying!
Try different things!
Smile and say thank-you!
And most of all HAVE FUN!
I'll let you know soon how it works out for me. Plus I'll be back to add some more ideas to this in the near future.
Cheers!

